34 Degrees, a Denver-based maker of all-natural, wafer-thin crackers, announced today continued growth of its team with the hiring of Steve Wangler as Vice President of Sales and Phillip Coplen as Director of Finance, and the promotion of Jennifer Margoles to Executive Vice President. Margoles formerly held the title of General Manager and will lead strategic planning and brand development initiatives while continuing to be responsible for marketing and communications, as well as day-to-day business operations. Wangler will set and execute the national sales strategy and lead 34 Degrees’ regional sales team. Coplen will direct the financial and operational activities of the burgeoning business.
“We’ve grown so much in the past five years and have remained nimble, managing it all with just six dedicated team members. However, we’re at the point where our team needs to grow to enable us to expand distribution and launch new products,” said 34 Degrees Founder Craig Lieberman. “The addition of Phillip is crucial when it comes to managing the financial growth of 34 Degrees, and Steve is the ideal leader to thoroughly develop our brand’s presence throughout North America. Combine these new hires with Jennifer’s well-deserved promotion after seven years of inspired work, her experience in the industry and significant history with the business and brand, and I believe we’re in a fantastic position to take 34 Degrees to a new level.”
Margoles joined 34 Degrees in 2007 when the company was just getting started. She was instrumental in transitioning the business from a specialty foods importer to a producer of deli crackers in Colorado. Prior to her work with 34 Degrees she sharpened her skills and passion for excellence in customer service and teamwork through positions with Marriott International and software start-up Adventure Central.
Wangler comes to 34 Degrees with a more than 20-year pedigree in sales and sales management including work with Pepsico, Kraft, and MillerCoors. He excels in building and sustaining extremely high-achieving sales teams, while also managing his own national sales accounts. Most recently Wangler was Vice President of Sales with Spins – a leader in consumer insights, reporting, analytics and business consulting services in the natural, organic and specialty food industry.
Prior to joining 34 Degrees, Coplen served as a manager with NOW CFO, a boutique consulting firm providing accounting, consulting and outsourced CFO services to mid-sized businesses. While there, he worked with companies in a variety of industries including insurance, floral wholesaling and home mortgaging. Coplen also worked for six years as a manager in audit and enterprise risk services for Deloitte & Touche.
The ability to add two new team members and promote another in 2014 is a direct result of 34 Degrees’ recent growth – more than doubling in size over the past five years. The company attributes its steady growth to securing multiple partnerships with large, national grocers, as well as the versatility and uniqueness of its all-natural crisps.