What began as a grassroots effort to celebrate the nutritional benefits of kale as a trending superfood, has grown into a worldwide movement. This year will mark the fourth annual National Kale Day on October 5, 2016.
Spearheaded by Co-Founders Dr. Drew Ramsey and Chef Jennifer Iserloh, authors of 50 Shades of Kale, the movement began in 2013 when Ramsey and Iserloh, along with a dedicated army of kale lovers, hosted the first event in October and reached hundreds of thousands of consumers gaining millions of impressions for kale. National Kale Day has touched 10 countries, multiple health care institutions, retailers, restaurants and and schools with some of the largest school districts in the country, including New York Public Schools, planning to serve up kale.
In recent years, kale’s popularity has grown in both supermarkets and on restaurant menus. In fact, Whole Foods Market now buys and sells more kale than all other greens combined and other retailers have reported triple digit sales increases. This growing interest in kale has growers and manufacturers excited about the opportunity to promote not just kale, but all leafy greens. While some say that kale’s day has passed, others know that what no longer appears as trending has moved to the mainstream when it’s become easy to find kale at places like Chick-Fil-A and McDonalds.
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This year’s celebrations will focus on building online communities through social media, in-market events and school participation. Facilitated by an advertising grant from Google, National Kale Day will be actively promoting its free downloadable e-cookbook featuring nearly two dozen kale recipes, and the $1000 cool cash kale giveaway. In addition to online events, including an evening Twitter party, health care provider Eskenazi Health in Indianapolis, Indiana, will feature a variety of events, including giving away over 4000 bunches of kale throughout the community.