The Hass Avocado Board (HAB) has announced its new executive committee and slate of board members for 2017 as appointed by Secretary of Agriculture (USDA) Tom Vilsack.
The board will work to support the mission of HAB’s five-year strategic plan: being the catalyst of collective efforts toward market expansion in the U.S. The plan’s six strategic priorities include: building demand, nutrition research and affairs, supply and demand data collection, and quality as well as two new initiatives – sustainability and industry engagement. Sustainability efforts will concentrate on bringing together a healthy public, planet and profitable avocado stakeholder; while industry engagement will encourage growers, exporters, handlers, importers and industry associations that supply the U.S. to support the new vision and successfully execute the board’s strategic plan.
Executive committee positions have been assigned to: Chairman re-elect Chris Henry, importer; Vice Chairman re-elect Bob Schaar, producer; Treasurer Laurie Luschei, producer; and Secretary Javier Medina, importer.
“We are committed to advancing our priorities to meet HAB’s vision of becoming the number one consumed fruit in America,” said Chairman Chris Henry. “We are confident that we have the right people and plan in place to ensure growth goals are met.
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“We look forward to continuing to build on the tremendous success of our outgoing officers and board members,” said Emiliano Escobedo, Executive Director of the Hass Avocado Board. “With our five-year strategic plan established, we are highly motivated and excited about the future of our industry.”
HAB thanks the outgoing board members for their service and commitment to advancing the industry’s priorities. Special thanks go to Rick Greenwood, chair of corporate governance committee, which developed and implemented guidelines with the purpose of making board membership more attractive, enhancing board effectiveness and adhering to best practices; Sebastian Bulnes, nutrition liaison, who served as the link between the board and HAB on nutrition research and related affairs; and Ohannes Karaoghlanian for his unwavering contributions to the finance committee.
HAB is also grateful for the efforts of this year’s outgoing alternates that include Custodio Aguilar, producer; Faye Hall, producer; and Jimmy Lotufo, importer.