Beetology is a new line of delicious, organic, cold pressed juices from Kayco, and it’s offering the “clean” attributes health-conscious shoppers demand along with an amazingly delicious, crisp, and refreshing taste.
According to Charles Herzog, Chief Beetologist and Vice President of New Business Development at Kayco, “The movement toward simple, easy-to-understand healthy ingredients is now in the mainstream. Beetology beverages contain no more than five ingredients – nothing but organic, natural, cold-pressed juice. We’re especially proud of their pure, farm-to-table pedigree. You can taste the difference with our juices-we use only the best of the best in order to offer perfectly crafted blends for a crisp and uniquely flavorful difference in every sip.”
All five varieties are 100 percent non-GMO, USDA-certified organic, and certified fair trade. The 100 percent juice blends contain no preservatives, additives, artificial colors, or flavors. They are also non-soy, non-dairy, and certified kosher, making them perfect for anyone, any time.
As for those who balk at beets, Kayco says the trend is here to stay. “Beetology is out to prove just how sweet and tasty this misunderstood root vegetable is,” Herzog said. “We travel the world to find the best tasting beets, because we think that beet juice will be the next big craze since pomegranates.”
The myriad benefits of beets are well-documented. Dense in nutrients and high in antioxidants, they’re great for the heart, brain, and blood pressure. They help boost energy, aid in weight loss, support cleansing and detoxing, and have anti-inflammatory properties.
Best of all is the way beets harmonize with other natural juices. Every perfectly-crafted Beetology blend packs a delicious punch that’s refreshing, nuanced, and not too sweet. Varieties include Beet + Lemon + Ginger, Beet + Veggie, Beet + Tropical Fruit, Beet + Berry, and Beet + Cherry.
Refrigerated and merchandised inside the refrigerator, every bottle of Beetology is fresh and ready to grab and go. The new drink is distributed exclusively by New Jersey-based Kayco and will be available this spring at health food, specialty, grocery and kosher food markets .
Beetology is packaged and shipped in six 8-ounce bottles per case and retails for about $3.99 per bottle. Kayco, also known as Kedem, is headquartered in Bayonne, New Jersey, and is one of the largest manufacturers and distributors of kosher food products.