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ALDI Exclusive ‘SimplyNature’ Brand Emphasizes Affordability of Eating Well

ALDI has launched a new brand, ”SimplyNature,” which features simple foods made with only all-natural or organic ingredients. SimplyNature products range from cereal, honey, fruit bars and apple juice, to pasta sauce, pizza, salsa and various snacks. The new line of SimplyNature products is now available in all stores.

“At ALDI, we know that finding great-tasting, wholesome foods is important to our customers. With the new SimplyNature line of all-natural or organic products, customers can get high-quality, nutritious options at an affordable price,” said Chuck Youngstrom, President of ALDI. “We’re always striving to offer healthy options at prices that make it possible to maintain a healthy lifestyle – and that’s exactly what the SimplyNature brand offers.”

Beyond SimplyNature, ALDI continues to increase fresh produce offerings and currently carries nearly 70 varieties of fresh fruits and vegetables, including several new organic produce items. Organic produce items currently featured include bananas, apples, tomatoes, baby carrots and salad mixes. To provide the freshest produce possible, ALDI teams up with top growers throughout the United States, including local growers, to guarantee freshness and sustain the lowest prices.

“I like that I can find so many healthy and fresh options at ALDI,” said Janice Stahl, food stylist and loyal ALDI shopper. “Shopping for all-natural or organic products can get expensive, but the SimplyNature products at ALDI provide shoppers a variety of great choices at fabulous prices.”

To ensure its exclusive brands – including SimplyNature – meet or exceed the national brands on taste and quality, ALDI conducts rigorous testing on all products. ALDI stands behind this commitment to quality with a Double Guarantee: If for any reason a customer is not 100 percent satisfied with a food product, ALDI will gladly replace the product and refund the customer’s money.

ALDI has been recognized as the nation’s low-price grocery leader for three consecutive years, according to a recent consumer survey conducted by Market Force Information, Inc., the world’s leading customer intelligence solutions company. When asked to rank the top eight grocers offering low prices, consumers ranked ALDI No. 1, ahead of competitors such as Walmart, Costco and Sam’s Club.