Alter Eco™, pioneer of globally-crafted organic foods with full-circle sustainability, has named Diana Torres as the company’s new Eastern Sales Manager. Torres brings more than 10 years of industry experience in the northeast region to her new role at Alter Eco, where she’ll be responsible for growing the brand’s presence and multi-channel retail footprint throughout the eastern region.
“Diana is the ideal complement to grow our Alter Eco family on the East Coast – she’s self-motivated, passionate, and brings a values-based approach to her work – which fits perfectly with our brand mission and ethos,” said Kate Tierney, President of Alter Eco Americas, PBC. “Her natural industry expertise, knack for brand building and leadership will be huge assets as we lay deeper retail roots across the East in 2016.”
Prior to joining Alter Eco, Torres served as the NE natural team leader for Alliance Sales & Marketing, where she achieved documented success in increasing brands sales by 400 percent. During her tenure, she played a key role in developing sales and marketing strategies, business reviews and promotional planning for numerous brands across the Dairy, Frozen and Grocery Categories with retailers throughout the Northeast.
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“I’ve been lucky to work with some of the leading natural brands in the space, and I can truly say Alter Eco is unlike any company I’ve encountered because of its unique full-circle approach to sustainability and dedication to making a positive impact across the globe,” said Torres. “I admire the brand’s mission and feel blessed to join such a passionate and savvy group of people working to make the world a better place one bite at a time.”
Alter Eco produces high-quality, farmer-grown organic foods that are USDA Organic, Fair Trade Certified, Carbon Neutral Certified, Non-GMO Project Verified and Certified Gluten-Free.