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Bye, Bye Bloomies by Mail, Bloomingdale's focuses on Web site |
05.16.2008
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NEW YORK--With online sales growth outpacing its mail-order business, Bloomingdale's announced May 9 that it plans to discontinue its catalog and focus on its Web site.
The transition will take place during the next eight months and the Bloomingdale's By Mail catalog will be discontinued by early 2009, according to a company statement. Enhancements to bloomingdales.com will include online promotions and continued brand development. Shedding its paper catalog is also part of its sustainable initiatives. Macy's began using paper bags made from recycled materials last month and introduced its reusable tote.
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"The key is that we know Bloomingdales.com has huge potential and have realized that this is what we should be investing our resources in as opposed to the catalog," explained Karen Hoguet, chief financial officer at Macy's, during a conference call with analysts May 14.
Bloomingdales.com is part of the direct-to-consumer business of Macy's, Inc., which is expected to exceed $1 billion in sales in 2008. The online divisions have seen significant improvements this year with the opening of two 600,000-square-foot fulfillment centers Portland, Tenn., and Goodyear, Ariz. Bloomingdale's operates 40 stores here, in New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Minnesota, Georgia, Florida, Nevada and California.
In other news, Macy's will open three new stores in the Phoenix market during the next two years, as well as a new store in Las Vegas next fall. "These new markets offer the highest growth potential, and we feel very good about their long term prospects," Hoguet said
http://www.gourmetnews.com/index.php?p=article&id=gn200805ZlDC4U <http://www.gourmetnews.com/index.php?p=article&id=gn200805ZlDC4U>
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