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e-News
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Ciao Bella plans summer giveaway for 1M gelato samples |
06.05.2009
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IRVINGTON, N.J.-Award-winning gelato company Ciao Bella (r) kicked off its Discover-Savor-Share 2009 sampling tour this week, aimed at giving out one million free samples of its single-serve cups.
Now through September, Ciao Bella will travel to retailers on the East and West Coasts in branded "Gelato Mobiles." Participating retailers include Safeway, Costco, Harris Teeter and other supermarket chains.
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The tour kicked off June 4 in Charlotte, N.C., and Sacramento, Calif. The Gelato Mobiles will visit markets in Southern California, Connecticut, Washington, D.C., Maryland, Massachusetts, New Jersey, New York, Oregon, Rhode Island, Virginia and Washington. Ciao Bella will be posting live tour updates from the road on its Twitter feed, http://twitter.com/CiaoBellaGelato.
The single-serve cups come in some of Ciao Bella's most popular flavors, including Blood Orange sorbet, Mango sorbet, Lemon sorbet, Tahitian Vanilla gelato and Chocolate Hazelnut gelato.
The tour marks Ciao Bella's first major bicoastal summer sampling effort. Last year, the company handed out more than 100,000 free scoops of gelato and sorbet during its Discover-Savor-Share East Coast tour.
The 3.5-ounce, single-serve cups, Ciao Bella's latest product line, feature a spoon tucked conveniently under the lid of the gelato or sorbet.
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