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e-News
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Concord Cheese Shop starts emailing monthly newsletter |
06.26.2009
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CONCORD, Mass.-After years of posting its monthly news online, the Concord Cheese Shop launched its first e-newsletter in June.
In an email message, Peter Lovis, owner, said he has been "passive" in posting his news on his gourmet store's Web site for four years. "But I have realized that there are more people that want to read it, but don't take the time to come to my Web site, so I have crossed the line," wrote Lovis.
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In other news, Lovis organized a tour of eight cheesemakers in Vermont and Massachusetts for a dozen of his customers. Scheduled over two days, the motorcoach tour made stops at farms that make cow's, goat's, sheep's and buffalo's milk cheeses.
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Gearing up for the holidays
Recently, I interviewed Pam Danziger, retail expert and the author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience...
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