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Roasted coconut chip takes top new product honor
By Anna Wolfe

NEW YORK- New England Herbal Foods' Danielle Fruit Chips - Roasted Coconut took home the coveted New Product sofi Gold on June 29.

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Presented by the National Association for the Specialty Food Trade at the Summer Fancy Food Show, the sofi-- or specialty outstanding food innovation-- awards recognize outstanding specialty foods and beverages of the year in 33 categories. This year's competition had 1,997 entries.

Outstanding Product Line Gold sofi was awarded to DeMedici Imports, Ltd. for its A l'Olivier line.

Steve Kaufman, executive vice president of DeMedici Imports, said the company has been carrying the line for more than 20 years.

"A l'Olivier, France's oldest oil specialists in oil since 1822 , is a boutique company that is a master developer of new products and new concepts and is a master marketer of those items," he said.

Known for its olive oils and fruit vinegars, the French company recently introduced a spreadable olive oil. The shelf-stable product is 88 percent olive oil and about 10 percent vegetable fat that are blended in a patented process.

Available in Natural, Garlic & Herbs, Lemon, Truffle Flavored and Basil, A l'Olivier Extra Virgin Olive Oil Spreads are 100 percent natural and contain no additives, colorants, preservatives, no cholesterol and no trans fatty acids or chemicals.

"It's quite a revolutionary product," said Kaufman. "When you have a solid olive oil, you are eating the Mediterranean diet i.e. healthy. It is very concentrated so very little goes a long way." It's great on bread, on warm pasta or used on fish at the end of cooking, he added.

DeMedici carries about 45 SKUS of A l'Olivier line. The quality, the price point, variety of items and the packaging make this line a winner, he added.

The 2009 sofi Gold Winners are:

Appetizer, Antipasto, Salsa or Dip-Argo Fine Foods Tzatziki

Baked Goods, Baking Ingredient or Cereal-Mari's New York Caramel Sea Salt Brownie

Cheese or Dairy Product-Cypress Grove Chevre Truffle Tremor

Chocolate-John Kelly Chocolates Truffle Fudge Bites - Dark Chocolate with French Grey Sea Salt

Classic-Sarabeth's Kitchen Blood Orange Marmalade

Cold Beverage-Aliseo Foods Fresh Squeezed Blood Orange Juice

Condiment-Au Printemps Gourmet/Brickstone Fine Foods Caramelized Onion and Blood Orange Confit

Confection-Dufflet Caramel Crackle (TM) - Almond & Pistachio

Cookie-Desserts On Us Laceys (R) Dark Chocolate Almond

Cooking Sauce or Flavor Enhancer-Appledore Cove Seaside Barbecue Sauce

Cracker-34 Degrees 34 Rosemary Crispbread

Dessert or Dessert Topping-PreGel AMERICA, Inc. Pink Grapefruit Super Sprint

Diet and Lifestyle Product-Kitchen Table Bakers Aged Parmesan Mini Crisps

Food Gift-O Olive Oil O Balsamic Vinegar Trio

Frozen Savory-Sukhi's Gourmet Indian Foods Sukhi's Samosa with Chutney

Hot Beverage-Jayone Foods, Inc. Yuzu Citrus Tea

Innovation In Packaging Design or Function-Vervacious Vervacious Collection

Jam, Preserve, Honey or Nut Butter-Magnolia Honey Company Raspberry William

Meat, Pate or Seafood-Nueske's Applewood Smoked Meats Nueske's Applewood Smoked Bacon

Non-Food Specialty Item-Wildly Delicious Fine Foods Petite Maisons' Red Brie Baker

Oil-Tesori of Sicily Terraliva "Cherubino" Extra Virgin Olive Oil

Pasta Sauce-Dave's Gourmet, Inc. Dave's Gourmet Butternut Squash Pasta Sauce

Pasta, Rice or Grain-Bove's of Vermont Bove's Lasagna

Perishable Foodservice Product-Ciao Bella Gelato Co. Key Lime Graham Cracker Gelato

Pet Product-Dogswell Veggie Life(r) Happy Hips (R) Chicken & Apple

Salad Dressing-Lucini Italia Co. Delicate Cucumber & Shallot Artisan Vinaigrette

Shelf-Stable Foodservice Product-Sid Wainer & Son Specialty Produce & Specialty Foods Sakurachi Sa Yuzu Marmalade

Snack Food-Anette's Chocolate Factory Triple Nut Kentucky Bourbon Brittle

Soup, Stew Bean or Chili (TIE)-?Elena's Mediterranean Stew? & San Angel Mole Co. San Angel Mole Cascabel Sauce

USDA-Approved Organic Product-Organic Nectars Pistachio Gelato

Vinegar-Ritrovo Italian Regional Foods Ritrovo Selections Aged Balsamic Vinegar

More than 550 buyers at the Summer Fancy Food Show cast ballots to select the gold winners, and an outside accounting firm tabulated the results. This spring, a national panel of specialty food experts narrowed the field to 128 Silver Finalists during five days of judging at NASFT's offices here. "A sofi Award ensures that a company's product will be noticed by discerning buyers of specialty food and beverages across the country and around the world," said Ann Daw, president of the NASFT, in a prepared statement. "This year's winners show that innovation and excellence continue to thrive in our industry."



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