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Natural Products Expo West sets record attendance
ANAHEIM, Calif.-Natural Products Expo West celebrated its 30th anniversary here March 11-14, and drew nearly 56,000 from across the industry, uniting new entrepreneurs and established alumni.

"While the economy recovers, the natural and organic industry continues to grow. 2010 metrics including attendance and hundreds of new product introductions at Expo West are proof positive of the strategic value surrounding in-person business events," said Adam Andersen, show manager for Natural Products Expo West, in a prepared statement.

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"Natural Products Expo West has grown because it is the premier show in the industry," said Michael Season, president of Natural Snacks LLC, in a prepared statement. "This is the most economical way to see a broad spectrum of customers." Season attended the first Expo West as a distributor in 1981, when the show attracted 3,000 attendees.

The Natural Living pavilion at Expo West featuring eco-friendly home and lifestyle products doubled in size proving that trending pushes beyond food and beverage choices. "This year's Natural Products Expo West mirrors major business and consumer shifts to values of health and sustainability," said Fred Linder, president of New Hope Natural Media, the show's organizer. "The focus on growth of the natural products industry, as evidenced at this trade show, demonstrates the consumer's desire for products that are healthy and environmentally sound."



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