PHILADELPHIA-Sunsweet Growers, a farmer-owned cooperative, made an equity investment in Ayala's Herbal Water, an herbal infused flavored water, the company announced Feb. 25. Sunsweet will also now collaborate in the marketing, sale and distribution of Herbal Water.
Herbal Water, which debuted in 2007, infuses organic culinary herbs in pure water to make an all-natural, calorie-free and additive-free drink.
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Sunsweet, the world's largest handler of dried tree fruits, has a nearly 100 percent market presence in the U.S. These capabilities will enhance Herbal Water's production, logistics and distribution scope, according to a statement.
"Our company has always been committed to delivering the highest quality, natural and wholesome fruits and juices that not only taste great, but are also healthy," said Dane Lance, global EVP of marketing and sales for Sunsweet, in a statement. "This is why our new partnership with Herbal Water makes sense."
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