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Chef-made granola company launches website, opens for e-commerce |
09.03.2010
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PHOENIX-Laura's Gourmet Granola, a chef-created, artisan granola company based in Arizona, launched its new website, www.laurasgourmet.com. The website's e-commerce capability marks a significant step in the company's growth, by streamlining orders and making the four widely popular hand-crafted granola varieties available nationwide.
The site, which blends granola recipes, nutrition information, a newsroom and an online store supports the company's goal for national distribution. Created by Chef Laura Slama in 2004, Laura's Gourmet Granola-with a flavor line-up of Vanilla Almond Crunch, Pumpkin Pecan Crunch, Honey Roasted Peanut Crunch and AppleLicious Crunch-was quick to gain West Coast recognition and is now prepared to take the brand worldwide.
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"A primary goal of www.laurasgourmet.com is to bolster our work in building brand recognition and consumer demand throughout the nation, which is particularly significant to our wholesale and foodservice buyers," Slama said. "This site is also a hub for sharing company news, and a place for Laura's Gourmet Granola disciples to learn, give and share recipe ideas, and watch for new releases." Since Slama began selling the granola in 2004, distribution has expanded to specialty retail stores throughout the southwestern U.S. and shipment has increased to various markets across the nation.
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