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Honibe Honey Drop wins Global SIAL d'Or award
PARIS-The Honibe Honey Drop(tm) was named as the winner of the Global SIAL d'Or, the highest honor awarded at the global food tradeshow SIAL, held here through Oct. 22. Made by Island Abbey Food, the Honey Drop is the world's first 100 percent pure dried honey cube for sweetening tea and coffee. The Honey Drop was also named as best new product 2010 in the "Sweet - Grocery" category and was the winner of the "Country Award-Canada" as the highest scoring Canadian product for 2010 in the pre-show awards in May.

The SIAL d'Or Awards recognizes nine of the world's most innovative and successful new-product launches that came to market after November 2008. The SIAL d'Or Awards are judged by a panel that is comprised of 30 judges from 30 different countries. The Global SIAL d'Or is awarded for the best new food product to come to market in the last two years. The selection was made from a product field of over 250 of the world's best new food products.

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The Honey Drop solves a common problem: liquid honey can be messy. The Honey Drop is an individual serving (one teaspoon / 5 g.) of 100 percent pure dried honey without any additives.

"The Global SIAL d'Or recognizes the best new food product to come to market in the last two years. To be nominated for this prestigious award was outstanding, but to actually win the Global SIAL d'Or for our Honibe-Honey Drop is simply a phenomenal accomplishment," said John Rowe, President of Island Abbey Foods Ltd. "The SIAL d'Or Awards are like the Oscars of the food world and the Global SIAL d'Or is the overall gold medal that everyone is vying to win. To win this award is very surprising and exciting. It acknowledges, on a global scale, the true innovation of our Honey Drop(tm) and the technology we use to create a 100 percent pure dried honey cube with no additives or preservatives of any kind."

The Honey Drop comes in two flavors: pure honey and pure honey with lemon. The Honey Drop is available in boxes of 20 pieces. It has a shelf life of three years, and does not contain any artificial coloring, flavoring or preservatives. The Honey Drop(tm) is a product of Prince Edward Island, Canada.

For more information, www.honibe.com.



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