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Five legendary European products join forces at Winter Fancy Food |
01.06.2012
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Five authentic PDO products from Europe--Prosciutto di Parma, Parmigiano Reggiano, Prosciutto di San Danielle, Grana Padano and Montasio--have obtained special funding from the European Union to partner and execute a three-year campaign in the U.S. to increase awareness and drive sales.
Titled "Legends from Europe," the campaign celebrates the legendary quality, tradition and taste of these five world-renowned products. The five PDO (Protected Designation of Origin) products will also be showcased under the "Legends from Europe" banner at the Moscone Center, booths #3929-3937 and #4030-4032, at the Winter Fancy Food Show.
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While the five products embody characteristics unique to each, they share much in common. All are regional specialties of exceptional quality, 100 percent natural, long-aged and produced using the same techniques local artisans have used for centuries. In addition, each product has the coveted PDO certification from the European Union. The PDO seal on product labels guarantees the authenticity of these high-quality foods, made in traditional ways and in strictly defined geographic regions.
The campaign features in-store promotions with tastings, targeted advertising in retail and foodservice trade publications, deli and chef training workshops, as well as direct outreach to consumers. In addition to European Union funding, the Italian government and the trade consortiums of each of the products have contributed funds to this campaign. For more information, visit www.legendsfromeurope.com.
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