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National trade group launches $25,000 video contest for retailers |
01.20.2012
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Specialty retailers are invited to join "This is Retail", a video contest just launced by the National Retail Federation as part of its Retail Means Jobs campaign.
To participate in the contest, retail employees or business owners will submit a two-minute video sharing their retail story - highlighting how their company positivelyaffects shoppers or the community, their role in the creation of a new innovative product or technology, or how an initiative will generate new jobs to boost the economy. Submissions will be accepted from March 5-16.
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After a panel of retail executives narrows the videos down to twenty, finalists will be prominently featured on RetailMeansJobs.com and winners will be chosen based on votes. Winners will be announced during NRF's Washington Leadership Conference in May. The first place winner will receive $25,000, second place will receive $15,000, and third place will receive $10,000.
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