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Record number of new brands to launch at Natural Products Expo West
Registration is still open for Natural Products Expo West, the trade-only event set for March 8-11, 2012 at the Anaheim Convention Center.

Produced by New Hope Natural Media, Expo West has remained the premiere natural, organic and healthy living tradeshow in the world since its inception over 30 years ago. This year's show will host over 3,000 exhibits showcasing new products.

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"With over 400 first time exhibitors, the innovation and entrepreneurship shown at Natural Products Expo West pushes the natural, organic and healthy living market to the forefront of micro and macro economic growth," said Adam Andersen, show director.

Paralleling booming industry growth, this year features newly introduced business opportunities, education and events. The Beer, Wine and Spirits Marketplace will connect retail buyers with wine, spirits and beer importers, distributors and producers. The International Buyers Program, through a program of the U.S. Department of Commerce, focuses on teaching brands how to create, optimize and find export opportunities into Canada, the European Union and China to grow their business. Buyers from over 99 countries will be in attendance. Lastly, the Bloggerati Forum offers exhibitors the latest opportunity to connect and create a personal connection with some of the most influential bloggers at Expo West.

Natural Products Expo West brings together the latest and fastest growing trends, unveiling of product launches and the thought and entrepreneurial leaders across the categories of natural and specialty foods and beverages, organic, supplements, health and beauty, natural living and pet products.

"Natural Products Expo West is THE tradeshow for the natural products industry. Not only is it an amazing place to meet buyers, but the relationships you establish are invaluable. It's a place to learn, grow, network, sell and have fun," said Lauren Lortie, Director of Marketing for Justin's.

The year's keynote is Paul Greenberg, author of the New York Times best-seller "Four Fish: The Future of the Last Wild Food" and a regular contributor to The New York Times Magazine. Ziggy Marley will be the entertainment at the show's live music party; he is also launching his own natural brands at the show, Coco'Mon and Hemp Rules.

Two key events are also co-located with Natural Products Expo West: Engredea and Nutracon, the ingredient and supply chains' most comprehensive trade show and conference platforms focusing on innovation; and The Fresh Ideas Organic Marketplace, an innovative outdoor event focused on organic products.

Natural Products Expo West is open to a professional audience of manufacturers, buyers, and industry members. It is not open to the general public. Attendees can register at www.expowest.com.



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