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Kellogg's completes Pringles buy to become world's #2 in savory snacks
06.01.2012
The Kellogg Company has completed its acquisition of Procter & Gamble's Pringles business, for $ 2.695 billion. The buy further strengthens Kellogg Company's competitive position in global snacks, making it the world's second-largest savory snacks player, after #1 Pepsico.

The acquisition nearly triples the size of Kellogg Company's international snacks business, and adds a complementary product to the company's snack brands including Keebler, Cheez-It and Special K Cracker Chips. Kellogg also owns natural brand Kashi.

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