Natural Delights(tm) Medjool Dates, the country's top-selling brand of Medjool dates, has announced a new consumer marketing campaign to encourage fitness and wellness-related usage, and to highlight the culinary possibilities of the fruit.
Digital tactics include web banners directing consumers to coupons, offers and local retailers. Social media elements include a weekly sweepstakes, coupons and engagement initiatives. The brand will also launch its first national consumer advertising campaign, in magazines such as Fitness, Health, Every Day with Rachel Ray and Cooking Light. Key markets for the campaign are Miami, Tampa, Houston, Boston, Orlando and Chicago.
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