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UNFI and Buyer's Best Friend to partner for unified reordering system |
06.22.2012
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United Natural Foods, Inc., the country's largest organic, natural and specialty food distributor, has partnered with Buyer's Best Friend (BBF), the largest direct vendor network and catalog, to create a groundbreaking unified ordering system.
With the new system, grocery chains can order from direct vendors as easily as they do from UNFI, saving buyers' time and opening doors for specialty, artisan and local brands.
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"Consumers want more local and artisan brands, but for grocers and other buyers, it can be difficult to manage dozens, let alone hundreds of direct vendor relationships," said Adam Sah, CEO of BBF. "We built Buyers' Best Friend to bring new and artisan brands to a wider audience. Partnering with the industry leader is the best way to bring thousands of amazing up-and-coming brands into the hands of millions of consumers."
"This is an industry-changing solution that solves real problems for thousands of direct brands. Reordering direct is now part of the same process as distributed, saving reps and brokers across the country from having to constantly check store shelves," said Cory Baehr of CBI Imports in Los Angeles. "I will no longer have to worry about my direct brands falling out of stock."
Special scanners will be available from UNFI later this summer; customers with iPhones can simply download the free iUNFI app, scan product using the iPhone's built-in camera or purchase a scanner that fits on the iPhone from UNFI. For smaller orders, customers can just use the touch screen. The BBF solution will be available this Fall.
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