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Artisanal Cheese launches crowdfunding-inspired direct stock ownership program |
06.08.2012
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Specialty cheese retailer Artisanal Brands, Inc. announced that its registration statement on Form S-1 has become effective with the U.S. Securities and Exchange Commission. The company can now offer shares of its common stock directly to individual investors, without the assistance of an investment banking firm.
Daniel W. Dowe, President and CEO of Artisanal Brands commented, "Offering an ownership stake in our Company to the customers who are our lifeblood is a major step for us. Loyal customers that own shares of a company contribute more in the form of continued purchases and referrals."
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Artisanal estimates that the Owner's Club funding will go toward widening its supply of cheeses, paying down initial development stage loans, reaching its goal of making Artisanal's retail program available in 500 stores, improving its website and for working capital to ensure its relationships with suppliers remain strong.
The "Main Street" approach to this direct stock offering is in the spirit of crowd-funding, where consumers who are interested in a product directly invest in the business that delivers that product.
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