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A&P expands Angus beef store brand with marinades, franks |
06.15.2012
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The Great Atlantic & Pacific Tea Company, Inc. (A&P) has extended the Woodson & James Brand, its successful line of premium-quality Angus beef at supermarket prices. Just in time for grilling season, the brand now includes marinades and Angus franks in all A&P, Pathmark, Superfresh, Waldbaum's and Food Emporium stores.
The new lactose and fat free marinades include Barbecue, Mandarin Orange, Teriyaki and Sweet Bourbon. Angus Franks will be available in both Skinless and Natural Casing varieties. The hickory smoked, gluten free franks have no MSG, by-products or fillers and are made with 100 percent Angus beef.
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"One year ago, we listened to our customers and introduced the Woodson & James Angus Beef line," said Tom O'Boyle, Executive Vice President of Merchandising, Marketing, and Supply & Logistics. "We have received such positive feedback that we decided to extend the line."
More new products are planned throughout the year.
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