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Roth Cheese relaunches branding, packaging |
06.29.2012
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Roth Cheese, formerly Roth Kase USA Ltd., is updating its brand and look to better reflect the terroir of its home in Wisconsin, coupled with classic European recipes and methods. The new identity prominently features the grasses that evoke the flavors of Wisconsin.
The first cheese to reflect the new brand identity is Roth Cheese's Grand Cru Gruyere, one of the company's flagship products. The new look debuted at the IDDBA and Summer Fancy Food Shows. Other products will receive the new labels and logo in early 2013.
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Roth Cheese is a brand of Emmi Roth USA, a subsidiary of Emmi Group.
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