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Sheila G's Brownie Brittle debuts new flavor, partnership at Summer Fancy Food |
07.06.2012
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The Summer Fancy Food Show was a busy one for award-winning snack brand Sheila G's Brownie Brittle. The brand introduced a new flavor, Traditional Walnut, and announced initial results from its partnership with Keen Marketing, whose team includes the former CEO of Sensible Portions.
"Keen helped us find a top-rated bakery to ensure consistency in our product, and reformulated our ingredients to the highest standards. They've also helped connect us to a great group of brokers, distributors and retailers. This is a rough business for a newbie, so it's a huge value to have a partner who understands the most critical elements to a product's success," says Sheila G. Mains, CEO of Sheila G Brands LLC and creator of Brownie Brittle.
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Now all-natural, certified kosher and peanut-free throughout its entire line, Sheila G's Brownie Brittle was recently nominated for "Most Innovative Product" at this year's Sweets and Snacks Expo.
"I have always loved the brownie edges-but I'm extremely humbled knowing consumers and the industry are embracing this product as well. It was the ultimate confirmation that we're doing something right," Mains said.
The company already has four additional flavors ready to release and a host of new product ideas. For more information, find Sheila G at www.browniebrittle.com, call 1-800-BROWNIE or 703-999-5408, or email info@BrownieBrittle.com.
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