Rite Aid will become the first drugstore retailer for Wholesome Goodness, a line of affordable, all-natural foods. The line includes 25 family favorites, including hot and cold cereals, trail mixes, omega and veggie tortilla chips, pasta and barbecue sauces, juices and more.
All Wholesome Goodness foods are made with a nutrition-minded approach, emphasizing natural ingredients such as whole grains, fiber and antioxidants, while minimizing or eliminating sugar, sodium and fat.
STORY CONTINUES BELOWAdvertisement
Each product is priced affordably to make healthy eating accessible, often below comparable mainstream brands and significantly lower than other all-natural lines.