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Crate and Barrel launches branding campaign, new catalog direction |
08.31.2012
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Retailer Crate and Barrel, which carries a selection of specialty food as well as kitchenware and home furnishings, has launched a national integrated branding campaign spanning TV, print and digital, along with a refresh of the brand's catalog. For a preview of the campaign, visit crateandbarrel.com/films.
The campaign is the retailer's first comprehensive advertising effort since 2007 and dovetails with the brand's 50th anniversary.
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The new catalog direction highlights real families and personalities, with strong callouts to web and mobile. Consumers will see it in the Holiday print catalog, to be unveiled on Oct.16.
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