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Fever-Tree adds two new mixers to U.S. portfolio |
09.06.2012
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Fever-Tree, the world's first premium line of mixers, announces the addition of Naturally Light Ginger Beer and Sparkling Lemon to its internationally recognized portfolio.
Imported by Brands of Britain, LLC, both mixers are now nationally available at select bars, restaurants and retail outlets, as well as through Amazon.
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The launch continues the brand's commitment to building better cocktails by providing a dynamic range of premium quality mixers. The two new installments join Fever-Tree's award-winning portfolio, including: Indian Tonic Water, Naturally Light Tonic Water, Mediterranean Tonic Water, Club Soda, Bitter Lemon, Ginger Ale and Ginger Beer.
At 60 calories per serving, Fever-Tree Naturally Light Ginger Beer contains 42 percent fewer calories by sweetening with natural fruit juice instead of cane sugar. Using the same high-quality fresh ginger as the brand's signature Ginger Beer (sourced from the Ivory Coast and Cochin, India), Fever-Tree Naturally Light Ginger Beer is the low-calorie alternative for the bright, spicy, long-lasting ginger taste that artisan ginger beer cocktails deserve.
"Fever-Tree's foundation has been and continues to be rooted in providing premium all natural mixers for the evolving needs of mixologists and consumers alike," said Charles Rolls, co-founder. "We recognize that there is a growing audience looking for lower-calorie options, which has led to the development of Fever-Tree's 'Naturally Light' additions."
The other U.S. introduction is Fever-Tree Sparkling Lemon, a highly carbonated lemonade that adds a versatile complement to citrus cocktails. By blending lemons, soft spring water and sfumatrice extracts of lemon from Sicily, Fever-Tree Sparkling Lemon has a uniquely fresh, zesty aroma with a natural sweetness and a crisp, clean finish.
Fever-Tree Naturally Light Ginger Beer is available in a 500ml bottle, SRP $2.99, while Fever-Tree Sparkling Lemon is sold as a 4-Pack (4 200ml bottles per 4-pack) for an SRP of $5.99.
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