Beverage distributor Cascadia Managing Brands has announced its brand management agreement with Chia\Vie(r), a ready-to-drink fresh fruit and chia smoothie.
Cascadia will assist Chia\Vie(r) with strategy development, execution, distribution expansion and management and marketing in the U.S.
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"Chia\Vie is the only all natural blend of fresh fruit and ground chia seed drink on the market and we are thrilled to have the opportunity to work with the brand and founders, Mark and Camille Reith," said Bill Sipper, managing partner of Cascadia Managing Brands. "We know that through target positioning and strategy, the Chia\Vie brand will continue to grow in this popular category."
In three flavors (Acerola-Pina, Mango-J, and Banapple-Berry Smoothie), Chia\Vie is sold at select retailers, including Whole Foods Market, and from the brand's website.
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