Goat cheese manufacturer Woolwich Dairy has revealed new packaging for its flagship, Chevrai fresh unripened goat cheese.
"We're very pleased with our refreshed, contemporary look," said Lindsay Gregory, Woolwich Dairy Marketing Manager, "and will support the transition at both retail and consumer levels, with sell sheets, point-of-sale material, print and social media announcements."
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The new identity is bold and engaging, reinforcing Chevrai's market position. While product specs remain the same, the labels use a bright palette to catch the eye and distinguish the wide range of flavors. A prominent placed ingredient illustration is also a key part in the label redesign, with Woolwich Dairy's highly recognizable logo as the unifying element. New labels begin shipping in mid-Autumn.