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Parmesan.com promotes origin via YouTube contest |
10.12.2012
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Parmesan.com, the U.S. consumer website run by the Consorzio del Formaggio Parmigiano-Reggiano, has launched "Show Your Origin", a YouTube contest to spread awareness of the cheese's distinct origin in specific Italian regions.
Parmigiano-Reggiano fans are invited to create videos up to two minutes long, answering the questions "Where are you from?", "What do you love about Parmigiano Reggiano cheese?" and "What do you love about Parmesan.com?".
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Videos must be uploaded to Parmesan.com's YouTube channel by Oct. 23, with a winner drawn at random on Oct. 30. The winner will receive a $250 Visa card and a gourmet gift basket of the prized cheese.
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