e-News
|
|
Harry & David promotes Fruit of the Month club with chef collaborations |
10.12.2012
|
Gourmet gift retailer Harry & David hopes to refresh its staple Fruit of the Month Club by partnering with three up-and-coming chefs in a campaign called "Get culinary with fruit."
Running from October to December, the effort aims to generate user interest in branded produce as a culinary ingredient, with each chef creating three exclusive recipes using the Fruit of the Month. The recipes will be available on the brand's Facebook page, so that consumers can replicate them at home.
STORY CONTINUES BELOWAdvertisement
In October, chef Elizabeth Falkner will create recipes for Royal Riviera Pears. In November, chef Eric Greenspan will create recipes for Honeycrisp Apple. In December, the Royal Riviera Pears return, as interpreted by chef Jenn Louis.
|
|
|
