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Packaged Facts releases new report on private labels |
10.26.2012
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Private label food and beverage dollar sales topped $98 billion in 2011, to account for 17.6 percent of total food and beverage retail sales, according to "Private Label Food and Beverages in the U.S.," a just-released report from market research firm Packaged Facts. Dollar sales rose 6 percent over the 2010 level.
Packaged Facts Food Shopper Insights survey data show that nearly two-thirds (62 percent) of shoppers now believe that private label food and beverage products are usually as high quality as name brands, and more than half (53 percent) believe that private label products are often a better value than national name brands. Product lines such as Wegmans store brand, Trader Joe's, Whole Foods 365, Target's Archer Farms, and Costco's Kirkland Signature rank among the red badges of savvy shopping. For more information, please visit http://www.packagedfacts.com/Private-Label-Food-7165114/.
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