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Garbanzo taps Teatulia for latest green initiative |
10.19.2012
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Denver-based Teatulia Organic Teas has announced an exclusive collaboration with Garbanzo Mediterranean Grill, a popular fast-casual restaurant known for its signature fresh brewed iced teas. All Garbanzo's teas are now blended with organic ingredients, two are 100 percent organic and a brand new tea has been added, replacing one of the originals.
Lemongrass Ginger Green Iced Tea, a new 100 percent organic iced tea blend comprised of a medley of Teatulia's organic, single garden direct ingredients, replaces Garbanzo's former Quince Quencher Iced Tea. Under this partnership, Garbanzo's original Classic Black Iced Tea is now 100 percent organic as well, and their brewed Pomegranate Crisp Iced Tea and Hibiscus Mango Iced Tea Fusion have been reblended to incorporate organic ingredients.
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"Garbanzo is truly a forward-thinking brand," said Teatulia's CEO and co-founder Linda Appel Lipsius. "It's a perfect match, since both companies attract a savvy, loyal set of consumers who care as much about what they're putting into their bodies as the impact those choices have on the planet."
"Our new organic iced tea blends not only deliver the same refreshing taste our guests know and love, they also fall in line with our green initiative, incorporating more natural and organic items onto our menu," explained Alon Mor, Garbanzo founder, president and CEO. "As Garbanzo continues to grow, our green program will grow with it, fulfilling our goal of creating one of the healthiest fast-casual concepts available."
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