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Whole Foods branches into travel with Whole Journeys |
11.21.2012
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Retailer Whole Foods Market has launched Whole Journeys, a travel company for "food lovers and culture buffs with a passion for the outdoors", led by travel industry veteran Kathy Dragon.
Trips will explore the cultural and culinary traditions of destinations, via walking, hiking or biking.
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Itineraries run from five days to two weeks. Most trips accommodate a maximum of 16 guests. Pricing is competitive, usually between $3,000 and $4,500 for trips offering close encounters with the lands and peoples in each destination. Travelers book their own airfare; guides, visits, hotels and most meals are included.
While levels of exertion and food experiences vary, all trips are designed to support local communities, respect the environment and encourage travelers to share each destination's unique food cultures with one another and the food producers themselves. Details, availability and itineraries can be found at wholejourneys.com.
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