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Retailers gird for Small Business Saturday, Nov. 24 |
11.21.2012
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Between Black Friday and Cyber Monday, a new "shopping holiday" is set for this year: Small Business Saturday.
Backed by American Express, the initiative highlights independent and locally-owned storefront and online businesses with $10 million or less in annual revenue. Pre-registered shoppers who use their American Express cards (not including corporate or prepaid cards) to spend $25 or more at a qualifying small business receive a one-time $25 credit on their card.
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Last year's event drew nearly 100 million shoppers, according to American Express.
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