Sales of turkey, duck, and other specialty birds grew a considerable 6.5 percent in just one year, reaching $7.1 billion (2011-12), according to new research from Mintel. The popularity of heritage turkeys and shifting from red meat for reasons of health and economy were cited as factors.
"The growth of other poultry products over 2011 and 2012 is partly attributed to the increasing popularity of Heritage turkeys, which are bigger, take longer to reach maturity, and sell for more than standard turkeys. However, if other poultry products, like turkey, want to continue their impressive growth and not just be seen as the festive centerpiece, they will need to provide the level of innovation that is being seen in the chicken parts segment," said John Frank, category manager for Mintel Food and Drink.
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