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Crossmark announces equity investment from Warburg Pincus |
12.21.2012
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Crossmark, a leading sales and marketing services company in the consumer goods industry, has entered a definitive merger agreement with an affiliate of private equity firm Warburg Pincus. Warburg Pincus will make a majority investment in Crossmark; the management owners of Crossmark will maintain a s
ignificant equity position and continue to actively lead the company after the transaction closes. Crossmark CEO John Thompson said the investment will allow the compnay o achieve its growth objectives faster than it could do on its own. Terms were not disclosed.
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Founded in 1905, Crossmark has been providing solutions (sales, merchandising and in-store marketing) for top consumer brands, across grocery, mass, club, drug, dollar, convenience store, consumer electronics and specialty channels. The company creates value for manufacturers and retailers, from profitable sales growth and improved ROI to in-store brand-equity building and shopper loyalty. The company has 47 offices throughout the U.S., Canada, Mexico, Australia and New Zealand.
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