A new bar has been set for loyalty promotions with Starbucks' steel card, available exclusively to Starbucks Gold Rewards members on Thursday, Dec. 6, and to Gilt members on Fri. Dec. 7.
The card comes pre-loaded with $400 of credit, valid for coffee, food or merchandise; holders also automatically receive Gold Rewards membership, entitling them to birthday drinks and other perks.
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 The launch came as the company announced ambitious growth plans (20,000 stores on six continents by 2014) and forecast that by 2014 China would become its largest market outside the U.S., overtaking Canada.
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