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62 percent of consumers may spend up to $100 on Valentine's gifts; 20 percent to buy candy |
02.08.2013
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Online retail company PriceGrabber has released itsValentine's Day Shopping Survey, revealing that 62 percent of consumers plan to spend up to $100 on gifts this year, a decrease from 68 percent in 2012. However, 36 percent of consumers plan to spend more than $100, compared to 28 percent in 2012. Some 20 percent plan to include candy in their purchases. Conducted from Jan. 22 to Jan. 31, 2013, the survey includes responses from 2,251 U.S. online shopping consumers.
"Consumers continue to shop and conduct product research in advance of making purchases in order to find the best pricing on products. We expect this trend to continue as shoppers hit the stores and go online to make their Valentine's Day gift purchases this year," said Rojeh Avanesian, vice president of marketing and analytics of PriceGrabber.com. "Our survey showed that 36 percent of consumers plan to compare prices using their mobile phones when Valentine's Day gift shopping in brick-and-mortar stores, a jump from 29 percent in 2012, revealing that consumers are increasingly using their mobile devices to look for the best deals." INFOGRAPHIC: http://i.pgcdn.com/images/infographics/valentinesday2013.jpg
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