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Gift+Home at Las Vegas Market shows a surge of attendance at Winter Market |
02.08.2013
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By several pivotal measurements - a significant rise in attendance and overall order writing, as well as an influx of new showroom tenants and temporary exhibitors - the Winter GIFT+HOME at Las Vegas Market was the most successful since launch.
With the first in a planned series of strategic moves debuting this January, including re-merchandising gift and home floors in Building C to enhance category representation and launching new floors and categories, Las Vegas has begun to secure its position as the leading market for gift & home decor in the Western U.S.
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"Excitement and optimism were palpable, with buyers and suppliers buzzing about the transformational changes introduced this winter," said Dorothy Belshaw, president of Gift & Home Decor, International Market Centers.
"We recorded an unparalleled 25 percent gain in gift and home decor buyer attendance, with select categories, such as textiles and home decor, posting increases of up to 30 and 40 percent, respectively. These year-over-year increases are directly correlated to the specialty home decor collections introduced on B3 and C3, and occupancy growth on gift floors during the past two markets. A combination of thoughtful resource expansion and targeted and compelling communication with prospective attendees enabled us to enrich both the exhibitor and buyer constituencies in tandem."
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