e-News
|
|
Get Activated with Nutrient-Enhanced Water - Booth #4575 |
| An interview with Anders Eisner, Co-Founder, ACTIVATE Drinks |
03.08.2013
|
GN: Tell our readers about your company. What's your main line of business?
AE: ACTIVATE is a revolutionary nutrient-enhanced water that provides an innovative better-for-you beverage option. ACTIVATE is dedicated to offering our consumers a truly efficacious product that will provide them with a convenient way to live an active healthy lifestyle.
STORY CONTINUES BELOWAdvertisement
GN: What would you say makes your company unique?
AE: ACTIVATE is disrupting the enhanced water category with a truly unique proposition. We conducted proprietary research and found that vitamins A, B5, B12 and C deteriorate sitting in water. This is why ACTIVATE keeps its nutrients stored separately in the brand's innovative patented cap, to ensure that the vitamins stay fresh.
GN: Did your marketing strategy in the past year provide you the overall position you had projected?
AE: Yes, 100 percent. Our brand is on a mission to inspire and motivate folks to live life at 100 percent and all of our marketing efforts have supported that notion. We just recently completed a month-long experiential pop-up shop, where folks had the option of using "calorie currency" to pay for ACTIVATE as an alternative to cash. People participated in one of the following activity stations to earn a free bottle: Turn it to earn it - ride a stationary bike by Pure Fix Cycles for 60 seconds and get one bottle of ACTIVATE; Twist, shake and shout - Freestyle dance for one minute and earn two bottles of ACTIVATE; Pick up a little pick-me-up - Lift a year's supply of ACTIVATE - the higher the lift, the more product received. This is just one example of how we are motivating people to get ACTIVATED!
GN: Describe your company's current marketing strategy.
AE: We are currently driving a grassroots marketing strategy, utilizing sampling, social, PR, shopper, and experiential platforms to effectively connect with our consumer on a personal level.
GN: Are you introducing any new products?
AE: ACTIVATE recently reformulated its entire portfolio to provide an enhanced taste, a balanced blend of vitamins across the full range, Non-GMO ingredients, sodium-free electrolytes, and a variety of functional benefits to satisfy several need-states. We also launched a new line of "Rebound" drinks with coconut water to provide the optimal hydration experience. Our new Rebound varieties include Pink Grapefruit and Passion Fruit.
Visit www.activatedrinks.com, call Pat Sanderlin 909-286-4507 or email patsanderlin@activatedrinks.com - or stop by booth #4575 at Expo West.*
|
|
|
