Unified Grocers introduced its redesigned Springfield logo and packaging to shoppers with the kickoff of a multifaceted 10-week consumer campaign featuring a $10,000 Kitchen Makeover Sweepstakes.
The relaunch of one of Unified’s flagship brands celebrates Springfield’s award-winning modern look and features a new tagline — “Right Quality, Right Price, Right at Home” — in point-of-sale materials, billboards, radio, print and digital advertising. The campaign also features a new Springfield website, a dedicated Facebook page and other social media.
In addition, shoppers are introduced to the Springfield Makeover Team through a series of fun YouTube videos. “The Springfield Makeover Team’s mission is to help bring the great value and amazing quality of Springfield to shoppers’ homes,” says Executive Director of Corporate Marketing JoAnn Murdock.
The team’s work includes visiting nearly 100 different member stores over the next eight weeks to sample Springfield products, hand out coupons and giveaways, and generate buzz around the brand.
“We designed the campaign so all our retailers — regardless of size — can participate in some fashion. In addition to extensive retailer ad/display activity and Makeover Team visits, we have do-it-yourself Springfield demo kits, coupons, mailer and website artwork, point-of-sale materials, and more,” said Murdock. “Even the single store operators that won’t have visits from the Makeover Team can promote the sweepstakes and benefit from all of the mass media and POS.”
The Kitchen Makeover Sweepstakes will give away a $10,000 grand prize and a number of other cash prizes.
Unified’s Springfield brand originated in 1947 in Southern California and has grown to include more than 1,100 SKUs. Springfield products can be found at independent grocery stores in central and Southern California, Arizona, Nevada and Mexico. In addition to Spingfield, Unified’s private label brands include: Cottage Hearth, Golden Creme, IGA, Natural Directions, Special Value, and Western Family.
Unified teamed up with San Francisco-based Murray Brand Communications to redesign and refresh the Springfield packaging, make it relevant to today’s consumers and to attract new shoppers to the brand. Earlier this month, Graphic Design USA magazine named the new Springfield logo and packaging a winner in the 2015 American Package Design Awards.
Victory is here for sugar substitute users seeking perfectly sweet, real product solutions for their daily sweetening needs. The launch of Born Sweet™ Zing™ Stevia Sweetener makes it easy for shoppers to avoid unwanted calories when sweetening beverages and foods.
Zing Zero Calorie stevia sweetener will delight consumers with its delicious, clean, sweet taste. It provides a great tasting, zero calorie sweetener, made with only real ingredients of high quality stevia leaf extract and dextrose – nothing artificial. Available in packets and in an easy-spoon jar, Zing Zero Calorie stevia sweetener is perfect for mixing into and sprinkling onto favorite beverages and foods every day.
For those consumers who choose to bake with a sugar substitute made from real ingredients, Zing Baking Blend provides a delicious option. At only five calories per serving, Zing Baking Blend, a stevia and pure cane sugar blend, is for calorie-conscious baking enthusiasts looking for a sweetening alternative. A convenient, easy-pour canister makes for quick measuring and will delight bakers with its exceptional performance, baking and browning just like sugar and with pure sweet taste.
“We are certain that these new stevia sweeteners will appeal to the youthful, calorie-concerned, and wellness-informed consumer who demands great tasting food and beverages. Both the Zing Zero Calorie stevia sweetener and the Zing Baking Blend are for those who want to cut back on calories when sweetening, without sacrificing delicious taste,” said Brian O’Malley, Chief Executive Officer and President of Domino Foods, Inc. “Domino Foods, Inc. has a long tradition of providing outstanding products in the sweetener category and we believe Zing Stevia Sweeteners are no exception. Our expectations are that the new sweeteners will become an essential part of daily routines as well as holiday baking experiences for years to come,” O’Malley added.
If you know an outstanding retail produce manager, nominate them for the 2015 United Fresh Retail Produce Manager Awards. This program pays special recognition to produce managers on the front line, working everyday to increase sales and consumption of fresh produce.
Seafood Expo North America/Seafood Processing North America, formerly the International Boston Seafood Show/Seafood Processing America, has expanded significantly to strengthen its position as the largest seafood trade event in North America. The event is taking place March 15-17, 2015 at the Boston Convention & Exhibition Center.
For the first time in its history, the business-to-business exposition will exceed 200,000 net square feet. Diversified Communications, producer of the event, cited international exhibiting companies as a key area of growth.
“Reports state 91 percent of seafood in the United States is imported from other countries, showing promise to international companies looking to expand their foothold. Regionally, there is notable influx in new participation from Brazil, Canada, China, Ecuador, Morocco and Spain,” said Liz Plizga, Group Vice President for Diversified Communications. “The increase in participation signifies the importance of Seafood Expo North America for companies, worldwide, looking to penetrate this market.”
More than 20,000 seafood professionals participated in the exposition in 2014. The thriving event serves as an avenue for buyers sourcing seafood products and related services. The exhibition is also complemented by an educational conference program, master classes, culinary demonstrations, an oyster shucking competition and the Seafood Excellence competition.
“While the expo is designed as a platform for buyers and suppliers to network and do business in just three days, the special onsite activities provide them with an opportunity to enhance their experience at the event,” said Wynter Courmont, Event Manager. “It is truly exciting to see this event continue to prosper.”
In 2014, 84 percent of the visitors surveyed indicated the intent to purchase as a direct result of the exposition. The visitors’ survey also revealed that the top three objectives for attending were to meet with existing suppliers, find new suppliers and compare products.
True Solution Protein Shakes will now be available at stores across the country, thanks to new partnership with UNFI. Solid sales growth and a strong demand for plant-based protein shakes convinced the leading independent national distributor of natural, organic and specialty foods to take True Solution national.
“We are very excited that UNFI sees the potential for this new product to succeed nationally,” says company founder Joe Semder. True Solution meets a clear demand for ready-to-drink, allergen free protein shakes. “It’s lower in sugar, contains more protein and no artificial ingredients. We believe that True Solution is well-positioned to meet growing demand for this type of product,” says Semder.
True Solution comes in two flavors, vanilla and chocolate. Well-known Supermarket Guru Phil Lempert gave it his Hit of the Week award, saying, “This is actually a delicious and very nutritious beverage. The chocolate flavor is excellent, the mouthfeel is perfect.”
Whole Foods Mid-Atlantic and Rocky Mountain regions, Lassens, and Dave’s Marketplace along with many other retailers have already picked up True Solution. The company expects strong interest at Natural Products Expo West next week in Anaheim, California.
True Solution was launched in 2014 by food industry veterans Joe Semder and Matt Cobb, who saw a need for an alternative to shakes laden with artificial ingredients, high sugar and problematic proteins. True Solution was formulated to fulfill a growing need for both young and old. The company is based out of Thousand Oaks, California.
Saputo Specialty Cheese is excited to announce the launch of a new item!
Joan of Arc® Goat Cheese Medallions are the newest extension to the brand’s line of traditional and flavored goat cheeses. The single-serve medallions are conveniently packaged as five 1-ounce individual portions in a single 5-ounce bag.
Joan of Arc goat cheeses are made with the freshest and highest quality goat milk collected from independent family farms and feature a mild and tangy flavor with a noticeably fresh aftertaste. The new goat cheese medallions provide a portion-controlled single serving of fresh and creamy chèvre perfect for on-the-go lunches and snacks. Serve with crackers, dried fruit and nuts for a filling meal or pair with crisp white wines for a well-rounded treat.
Retailers interested in placing orders for the new item can contact a Saputo Specialty Cheese sales representative by e-mail at firstname.lastname@example.org or by phone at 1.800.782.0741.
Avocados From Mexico (AFM) has announced it is a founding supporter of FNV, a new brand that promotes fruit and vegetable consumption to teens and moms using the same relentless, compelling and catchy marketing that major consumer brands do.
The collaboration was announced this week during the Partnership for a Healthier America’s (PHA) Building a Healthier Future Summit, one of the nation’s premier gatherings of health experts, policy makers and business and industry leaders committed to ending childhood obesity.
“AFM is proud to be a founding supporter of FNV,” said Alvaro Luque, President, Avocados From Mexico. “Mexico is the leading supplier of avocados in the United States, representing nearly 70 percent of all avocado volume, and we are proud to drive awareness of this versatile and nutrient-dense fruit.”
Support of FNV reinforces Avocados From Mexico’s position as a leading superfood brand in the produce category. AFM’s year around availability affords it the opportunity to continuously connect with consumers about the multiple benefits of consuming avocados. In February, AFM became the first fresh produce brand to broadcast an ad and implement a fully-integrated digital campaign during the most popular football event of the year; earning widespread acclaim and social media buzz while generating over 1 billion impressions.
Avocados From Mexico is committed to advancing consumer education about the benefits of avocados and their important role in a nutritious diet. As the category leader, it is incumbent upon AFM to reach out to consumers about this information in a variety of ways. The brand is partnering with a registered dietitian to reach consumers throughout the year, and recently launched interactive content to promote the nutritional benefits of avocados on its website and social channels.
“We know that avocados are a super food, so it’s no surprise that Avocados from Mexico is a founding supporter of Team FNV, which will change the way that fruits and vegetables are marketed to families,” said Lawrence A. Soler, President and CEO of the Partnership for a Healthier America.
To learn more, visit the Avocados From Mexico Facebook page, www.facebook.com/AvocadosFromMexico, or website, www.AvocadosFromMexico.com.
Drinking coffee may be associated with a lower risk of developing multiple sclerosis (MS), according to a just-released study that will be presented at the American Academy of Neurology’s 67th Annual Meeting in Washington, DC, April 18 to 25, 2015.
“Caffeine intake has been associated with a reduced risk of Parkinson’s and Alzheimer’s diseases, and our study shows that coffee intake may also protect against MS, supporting the idea that the drug may have protective effects for the brain,” said study author Ellen Mowry, MD, MCR, with Johns Hopkins University School of Medicine in Baltimore and a member of the American Academy of Neurology.
For the study, researchers looked at a Swedish study of 1,629 people with MS and 2,807 healthy people, and a U.S. study of 1,159 people with MS and 1,172 healthy people. The studies characterized coffee consumption among persons with MS one and five years before MS symptoms began (as well as 10 years before MS symptoms began in the Swedish study) and compared it to coffee consumption of people who did not have MS at similar time periods. The study also accounted for other factors such as age, sex, smoking, body mass index, and sun exposure habits.
The Swedish study found that compared to people who drank at least six cups of coffee per day during the year before symptoms appeared, those who did not drink coffee had about a one and a half times increased risk of developing MS. Drinking large amounts of coffee five or 10 years before symptoms started was similarly protective.
In the US study, people who didn’t drink coffee were also about one and a half times more likely to develop the disease than those who drank four or more cups of coffee per day in the year before symptoms started to develop the disease. “Caffeine should be studied for its impact on relapses and long-term disability in MS as well,” said Mowry.
The study was supported by the Swedish Medical Research Council, the Swedish Research Council for Health, Working Life and Welfare, the Knut and Alice Wallenberg, AFA, and Swedish Brain Foundations, the Swedish Association for Persons with Neurological Disabilities and the U.S. National Institute of Neurological Disorders and Stroke, the National Institute of Environmental Health Sciences and the National Institute on Aging.
Steve Schirripa is teaming up with his Sopranos co-star Michael Imperioli to meet their fans at The Natural Products Expo West in Anaheim, where Steve will be exhibiting his Uncle Steve’s Italian Specialties line of organic pasta sauces. Schirripa and Imperioli, known by Sopranos fans as Bobby Baccalieri and Christopher Moltisanti, will be signing autographs and sharing sauce with their fans at The Hilton Level 2 – Hot Products Pavilion, Booth H201 on March 5 and 6 from 1 p.m. to 4 p.m. There will also be raffle prizes given out continuously throughout both days.
“Michael Imperioli is like a brother to me, so it’ll be great to have him in Anaheim. We’re looking forward to breaking bread with our fans and introducing them to Uncle Steve’s sauces,” Schirripa noted.
Uncle Steve’s Italian Specialties was created by Steve Schirripa earlier this year. Each jar of Uncle Steve’s sauce is produced in the USA from small batches of fresh imported organic Italian plum tomatoes, vegetables and spices, “Our products are USDA-certified organic, gluten free, dairy free, vegan, and contain no added sugar. With no GMOs, no pesticides, and nothing artificial, you can be confident you are feeding your family not only great-tasting products, but nourishing them as well.” said Schirripa. “My mother cooked her sauce for six hours and unlike the others, we are doing the same.”
Uncle Steve’s is available in three flavors: Marinara, Tomato Basil and Arrabiata. It is available at Whole Foods Market, Central Market, ShopRite, Stop ‘n Shop and many other grocery and health food stores across the USA. For more information on where to buy or to purchase by mail, go to www.unclestevesny.com.
Wholesome Sweeteners, a brand of organic, fair trade and non-GMO sugars and sweeteners, has a new name and a new look. Now known as Wholesome!, the new brand will debut March 6-8at Natural Products Expo West. In addition to unveiling its new look, the company will reveal its latest items like Organic Coconut Palm Syrup and a larger 24-ounce bottle of its popular Organic Honey. In celebration of its brand launch, the company is raffling off two purple KitchenAid mixers to visiting Expo guests.
The company is staying true to its Organic and Fair Trade roots and will still sell its same line of gourmet sugars, syrups, molasses, stevia and honeys, but with a different look. The Wholesome! logo and packaging incorporate a bright variety of colors, playful fonts and baking icons and quite literally lead with the heart. Not only is there a heart on the front of each item, but its packaging speaks about the love, care and consideration that was put into creating each product. The focus is on the satisfaction of the consumer, the well-being of the farmer who nurtured the product and maintaining the health of its natural environment.
“Wholesome! is the way we feel about our products, our farmers and our customers,” said Nigel Willerton, Wholesome! Chief Executive Officer. “It encapsulates our organic and social mission and how much everyone in the company cares about delivering the best-tasting, highest quality products possible.”
Samples of brand new Wholesome! Organic Coconut Palm Syrup will be available for tasting at Expo West. This delicious natural sweetener is made from coconut palm sugar, which is derived from coconut palm tree nectar. A warm, caramel flavor with a honey-like consistency, it is a popular ingredient in Asian cuisine, but also makes a great baking ingredient or sweet topping for dishes like oatmeal, pancakes and waffles. This syrup is Certified USDA Organic, non-GMO, gluten free, vegan and kosher and will be sold in 12-ounce recyclable bottles.
For those who love the Wholesome! Organic Honey line, the squeeze bottle honey is now available in a larger size. Shoppers will be able to purchase it in either a 16-ounce or a 24-ounce squeeze bottle. Wholesome! Organic Honey is a decadent honey with butterscotch and caramel tones perfect for baking, hot tea, Greek yogurt, warm biscuits and hard cheeses. This honey is USDA Organic and non-GMO since the bees only feast on organic wildflowers and the hives are never treated with antibiotics. It’s also fair trade, gluten free and kosher.