Pacific Foods, maker of the first ever shelf-stable bone broth, is extending its line of popular Organic Bone Broths this fall with two new additions: Duck and Poultry (chicken, turkey and duck). Packed with 7 grams of protein, the new broths feature high-quality, simple ingredients, including ethically sourced duck from local farms in Oregon.
The bone broths, great for cooking or sipping, are now available at select West Coast natural food retailers and will be available online this fall with a suggested retail price of $4.99 – $5.59 per carton.
First-time exposure on a new continent, sponsored activities in five new countries, and the creation of a host of new organic exporters – these are some of the benchmarks achieved by the Organic Trade Association’s robust export promotion efforts in 2017. That string of activity promises to continue in 2018 with the award of $847,000 to the association by the U.S. Department of Agriculture’s Market Access Program (MAP).
“Our export promotion programs work. In all of the countries where we do activity, U.S. organic exports to those regions have grown,” said Monique Marez, Director of International Trade for the Organic Trade Association. “The organic industry can’t happen without trade, and we are looking forward to continuing our efforts in 2018 to help expand the organic market.”
“We thank the USDA for appreciating the importance of our export promotion activities and supporting our work,” said Laura Batcha, CEO and Executive Director of the Organic Trade Association. “There are huge opportunities – and challenges – for the U.S. organic sector throughout the world, and we’re helping the industry to take advantage of those opportunities in untapped markets and to meet the challenges created by the growing global appetite for organic.”
The Organic Trade Association has been an official cooperator in USDA’s Market Access Program for more than 15 years now – investing in the promotion of American organic agricultural products in global markets and connecting buyers and sellers to create new organic customers around the world.
In 2017, the trade group’s export promotion activities have expanded to four continents: South and North America, Europe and Asia, and to five first-time markets: Mexico, Singapore, Malaysia, Finland and Hong Kong. The association has partnered with major retailers in Korea, Japan, Canada, and the United Arab Emirates to promote U.S.-grown and produced organic products already in those countries. At the Anuga trade show in Cologne, Germany, the largest food and beverage trade show in the world, the Organic Trade Association hosted an organic pavilion showcasing organic products from eight American organic companies – all first-time exhibitors at the gigantic show. The participating companies estimated that they generated over $7 million in new sales at the show.
Another full schedule of organic activities around the world is planned for 2018:
The membership of the Organic Trade Associations provides the bulk of U.S. organic exports. The market promotion activities administered by the association are open to the entire organic industry, not just association members. For more information or to sign-up for activities, visit OTA.com.
The European Union, together with Olives from Spain, and Michelin-starred chef and internationally-recognized culinary innovator, José Andrés, introduced their “Have an Olive Day” campaign to the Miami market as part of their nationwide initiative on Tuesday, November 14.
On the heels of a successful unveiling in New York City earlier this year, Andrés and Olives from Spain debuted the campaign in Miami and hosted an intimate tasting. The event took place at SAAM at SLS Brickell, home to Andrés’ second Miami outpost, Bazaar Mar, where he showcased how olives can be enjoyed in a variety of forms to 60 of Miami’s influential leaders in the culinary industry and media.
The goal of this new three-year collaboration between the Spanish Inter-Professional Table Olive Organization, INTERACEITUNA and the European Union with Andrés as the campaign ambassador is to raise awareness of the versatility, flavor, nutrition and rich history of olive production in Europe, where olives have been the heart of the culture and cuisine for more than 2,000 years.
“I am absolutely thrilled that we are able introduce the amazing and delicious olives from my home country to the Miami market,” said Andrés. “Miami is such a beautiful city and has an influential Spanish community that I feel they will truly love the flavors and variety.”
The temperate weather of southern Europe and rich, fertile soil are idyllic for growing table olives. Spain is the world leader in production and exports of table olives, accounting for 21 percent of world production and 30 percent of world exports. In 2016, more than 83 percent of the olives imported into the U.S. came from Europe.
The ‘Have an Olive Day’ campaign will run through the year 2019 and will seek to educate U.S. consumers on the different variations of European olives and their culinary uses. While the campaign will launch nationally, it will focus on regions with particularly heavy olive consumption, which include New York City, Miami, Los Angeles, San Francisco, Chicago and Philadelphia.