Heart-Shaped Cheerios Return With Personalized Touch
Cheerios is bringing back its beloved Happy Heart Shapes in honor of American Heart Month with a fun new twist. To celebrate five years of Happy Heart Shapes and the role Cheerios can play in supporting Americans who want to live a heart-healthy lifestyle, Cheerios is launching special-edition boxes featuring names of those who inspire you to make heart healthy choices.
In addition to special-edition boxes with names such as Mom, Friend, Grandparents and Family in both English and Spanish available at retailers nationwide throughout February, consumers can also order personalized yellow boxes online featuring any name (within 18 characters) at Cheerios.com.
With more than 100 million Americans having some form of heart disease, Cheerios understands how important heart health is. When people see Grandma, Abuelo, Bestie, Dad, and the names of other loved ones on the cover of their box, they will be reminded to take care of their heart not only for themselves, but for those people who mean the most to them. The name boxes are a great way to remind people that apart from the convenience and great taste, Cheerios are made with whole grain oats, which can help lower cholesterol as part of a heart healthy diet.
“From being there to cheer on your kids’ activities to laughs across the breakfast table – these are the moments with loved ones that remind us why it’s worth saying, ‘Yes’ to taking care of our heart health,” said Kathy Dixon, senior brand experience manager for Cheerios. “This year, the special-edition Cheerios name boxes and Happy Heart Shapes are a simple reminder for people to take care of their heart so they can be there for all of life’s special moments.”
Special-edition boxes will be available at retailers nationwide in five delicious flavors: Original yellow-box Cheerios, Honey Nut Cheerios, Chocolate, Strawberry Banana and Apple Cinnamon. Learn more here.
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, General Mills generated fiscal 2023 net sales of $20.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled $1 billion.
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Dorer, Morikis Elected to General Mills Board of Directors
General Mills, Inc. announced the election of Benno O. Dorer and John G. Morikis to its board of directors effective Jan. 29. The election of Dorer and Morikis reflects the company’s thoughtful approach to board succession and refreshment.
As the former chairman and chief executive officer of The Clorox Company, Dorer brings to the board strong executive leadership experience from a global consumer packaged goods company. Dorer served as chief executive officer of Clorox from 2014 to September 2020, chairman from 2016 to September 2020 and executive chairman from September 2020 to February 2021. He served as chief operating officer from 2013 to 2014.
Before joining Clorox, Dorer worked for The Procter & Gamble Company in various marketing and sales roles in the U.S. and Europe. Following his retirement from Clorox, Dorer served as executive advisor at KKR & Co. Inc. from 2021 to July 2022 and on the board of Origin Materials from 2021 to May 2023. Dorer serves on the board of VF Corporation, where he also served as interim president and chief executive officer from December 2022 to July 2023 and lead independent director from 2021 to 2022.
As the current executive chairman and former chairman and chief executive officer of The Sherwin-Williams Company, Morikis brings to the board significant executive leadership experience and a deep understanding of strategic management. Morikis has served as executive chairman of Sherwin-Williams since January, and previously served as chairman from 2017 to December 2023 and chief executive officer from 2016 to December 2023. He joined Sherwin-Williams in 1984 as a management trainee and held roles of increasing responsibility throughout his career. Morikis serves on the board of Fortune Brands Innovations.
In other action at its regularly scheduled meeting, the General Mills board of directors declared a quarterly dividend at the prevailing rate of $0.59 per share, payable May 1, to shareholders of record as of April 10. General Mills and its predecessor company have paid dividends without interruption for 125 years.
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, General Mills generated fiscal 2023 net sales of $20.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled $1 billion.
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Southern Recipe Small Batch Launches Sweet BBQ Pork Rinds
Southern Recipe Small Batch, the leading authentic, handcrafted, small batch pork rind snack brand, recently announced its newest product launch, bringing a sweet and saucy new flavor to the snack food aisle: Sweet BBQ Pork Rinds. The new variety will be available in Kroger stores nationwide in late February at an SRP of $3.99 for each four-ounce bag. This new flavor is a direct response to consumer interest, and is a trending flavor for snack food, overall.
According to Flavor & the Menu magazine, “American barbecue has never showcased more flavor diversity and appeal than it does right now. Across the country, chefs are putting their own spins on the classics while also introducing consumers to the country’s wide array of on-trend regional variations.” As a result, consumers are driving demand for their beloved BBQ flavor in sweet variations in the snack food aisle as well.
“BBQ flavoring for snack foods is as traditional as it gets,” shares Mark Singleton, VP of sales and marketing at Rudolph Foods. “Especially when it comes to pork rinds, consumers just love the combination of BBQ and that bacony flavor they can find only in a pork rind. And because sweet BBQ is a trending flavor right now, we believe this is a flavor made in hog heaven.”
Southern Recipe Small Batch’s newest addition to its branded line of products are a true testament to innovation in nostalgic snacks and flavors. The new Sweet BBQ variety allows the brand to diversify its current offering and speak to the conversations with shoppers specifically requesting this culinary flavor. The brand is excited to once again help fans renew their love for pork rinds, and to become a new favorite for snack food lovers everywhere.
Southern Recipe Small Batch, a division of Southern Recipe – “The tastiest crunch in the South” – is a small batch, handcrafted brand of pork rinds. Developed with the purpose of delivering iconic flavors in a nostalgic recipe, Southern Recipe Small Batch offers this traditionally indulgent Southern snack in internationally-inspired flavors that boasts up to eight grams of protein, up to seven grams of collagen, low carbs and naturally gluten free. For additional information, please call 1-800-241-7675, or visit SouthernRecipeSmallBatch.com.
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