Numi Organic Tea is launching a new product line: Turmeric Tea. Numi’s Turmeric Tea is the first full line of organic, fair trade, premium turmeric-focused blends on the market, and highlights its namesake ingredient’s earthy and robust flavor in a collection of four cleansing and refreshing herbal teasans.
An ancient root related to the ginger family, turmeric is native to Southeast Asia and is often found in curries, giving the food its brilliant, golden orange color. Turmeric has been used in traditional Chinese and Ayurvedic medicine for centuries, and has surged in popularity over recent years as scientists have discovered its many health benefits.
Curcumin, the medicinal compound in turmeric, has been associated with numerous health effects. A powerful superfood, health experts such as Dr. Sanjay Gupta and Dr. Andrew Weil have written about turmeric’s positive effects on the mind and body.
The turmeric in Numi’s new blends is sourced from Madagascar, where Numi is the first brand to purchase Fair Trade certified ingredients from this specific farm group. Dedicated to improving the lives of people involved in every step of their business, Numi has contributed incremental funds to support the farm group’s Fair Trade certification process and has provided new tools such as knives, brushes, cleaning pans and bags for transporting raw materials from the farms to the processing factory. The first Fair Trade premiums are being invested in improved drinking water infrastructure there.
“Our love of tea, travel, and creativity has inspired us to blend unique ingredients and create new tea experiences,” says Ahmed Rahim, CEO, Co-founder, and chief alchemist for Numi Organic Tea. “Turmeric Tea is rich in this vital root and blended with 100 percent real ingredients for tasty aromatic flavors. This healthy tea tonic will revitalize, enrich and restore and can be enjoyed any time of day.”
Numi Turmeric Teas are certified organic, verified non-GMO, Fair Trade Certified, kosher and halal certified, and made with 100 percent real ingredients (not “natural” flavorings, or perfumes) including turmeric as the primary ingredient. Like all of Numi Organic Tea’s products, the Turmeric Tea blends are expertly crafted to not only be healthy but also exceptionally delicious. Consumers can choose from four enticing blends that are excellent served hot or iced:
Three Roots: Blending earthy turmeric, spicy ginger, and sweet licorice, Three Roots transports your senses to an exotic Indian Bazaar.
Golden Tonic: This uplifting blend of turmeric, lemon verbena and dried lime mingle for an exhilarating dance. Golden hues of turmeric have an earthy sweetness as the zesty citrus notes soar and enliven the senses.
Fields of Gold: The mellow richness of turmeric, the sweet calming notes of chamomile, and the lively zest of lemon myrtle reside in Fields of Gold.
Amber Sun: With a radiating, smooth richness, this blend of turmeric, rooibos, vanilla beans and a hint of cinnamon offers mellow apple notes with a sweet peppery zest.
Numi Organic Tea Turmeric Teas will be available to ship in August, 2014 to retail for a suggested price of $7.99.
The U.S. Farmers & Ranchers Alliance® has announced the moderator and list of panelists participating in the upcoming Food Dialogues: Chicago. Integrity in Food Marketing event, on June 10 at the InterContinental Hotel. The event explores how companies use marketing efforts to respond to consumers’ increasing demand for transparency. Thirteen-time Emmy Award-winning journalist, author and Dr. OZ consumer and investigative correspondent, Elisabeth Leamy, will moderate.
The panel is comprised of farmers and ranchers, food industry executives, marketing ethics academia and consumer representatives, all well-known in their respective fields for their expertise in how food is marketed. Panelists include:
This dialogue is inspired by USFRA’s research suggesting that nearly 60 percent of people feel it’s extremely important for grocery stores and restaurants to provide information about how the food they sell is grown and raised. The Food Dialogues: Chicago. Integrity in Food Marketing will explore how food professionals – from farmers to food manufacturers, marketers to foodservice and retail executives – can share information on complex food-production issues while not confusing, misrepresenting or alarming consumers.
The June 10 event marks the return of the award-winning Food Dialogues panel series to Chicago. After the morning session, being held from 10-11:30 a.m., a closed lunch session will take place for food professionals only, featuring a more in-depth look at this and related topics. To sign up for updates and more information, visit the Food Dialogues: Chicago section on FoodDialogues.com. The morning panel will also stream live online.
“USFRA succeeds in bringing communities together to have important conversations about how food is grown and raised and marketed in the U.S. today, whether they’re easy conversations or not,” Stallman states. “The Food Dialogues: Chicago. Integrity in Food Marketing will be an important discussion for consumers and the entire food chain.”
For more information about USFRA or its signature event series, The Food Dialogues, visit www.fooddialogues.com. Follow USFRA on Twitter @USFRA using #FoodD.
KeHE Distributors will host its annual Holiday Show at McCormick Place in Chicago, Ill. June 8-9, 2014. The two-day event will bring together thousands of retailers and suppliers in the natural, specialty and fresh product categories to showcase holiday products and also year-round “hot and on trend” products.
“Both our retail and supplier partners rely on our guidance regarding products that will perform well during the upcoming holiday season,” states Brandon Barnholt, President and CEO of KeHE Distributors. “We look forward to showcasing the industry’s most promising new and emerging products, and sharing our expert insights regarding successful holiday merchandising.”
This year KeHE will partner with the Food Marketing Institute (FMI) for a first-of-its-kind “Bridge Day,” connecting the KeHE show with FMI Connect, FMI’s new, annual event. On Tuesday, June 10, KeHE has sponsored the involvement of its customers in order to let them participate in FMI Connect. The bridge day includes retail store tours, the joint FMI/United Fresh Produce Association opening general session, and an invitation to attend the remainder of the FMI Connect agenda. For detailed information about the FMI Connect program, visit www.fmiconnect.net.
“This exclusive partnership is a first of its kind between FMI and a distributor. We are delighted to partner with an innovator like KeHE,” said Leslie G. Sarasin, President and CEO, FMI.
The KeHE Holiday Show is a private, by invitation-only industry event. For more information about 2014 Holiday Show visit KeHE.com.
The top-selling, 100 percent organic, cold-pressed juice brand in the Pacific Northwest, Vital Juice, is launching Vital Kids cold-pressed juices. A line of 100 percent organic, GMO-free, locally-crafted fruit and vegetable juices for kids, Vital Kids is currently available at Whole Foods Market, Metropolitan Market and other natural markets in Seattle and Portland.
Vital Juice promotes nutrition for the entire family and the new Vital Kids juices were specially-made to appeal to both kids and their parents. Parents can be confident that they are choosing the most nutrient-rich, organic juice available for their kids – without added sugar, puree or fillers. According to taste tests, the taste profile appeals to kids of all ages. Even picky kids are happy to drink juices made out of vegetables like spinach and beets.
Vital Kids is available in 10-ounce bottles for a suggested retail price of $5.99. Each bottle has kid-friendly packaging, with fun illustrations of lively produce mascots. Packed with vital nutrients, essential enzymes and 100 percent organic fruit and vegetable juice, the Vital Kids line features four unique flavors, including:
“Today’s parents and kids are more conscious about nutrition than ever,” said Edward Balassanian, Founder and CEO of Vital Juice. “Vital Kids was created because we think kids will enjoy the taste as much as parents will appreciate the nutrition.”
While other well-known juice brands may include sugars, sugar-substitutes, purees, concentrates, fillers and preservatives, Vital Juice offers fresh juices the way nature intended. All Vital Juice drinks are nutrient-dense – no fillers such as celery juice or apple juice, and the company never uses extracts from agave or vanilla.
Vital Kids is also available via Amazon Fresh in Seattle and coming soon to Los Angeles and San Francisco.
NatureBox, Inc., one of America’s fastest growing food brands, announced plans to expand its popular delivery service internationally, naming Canada as its first global destination. Canadian consumers can now visit www.naturebox.com/canadabeta to join NatureBox’s community. New members will receive their discovery box of delicious, nutritionist-approved snacks delivered to their doors.
“Although we’ve always dreamed of expanding NatureBox internationally, we never imagined it would happen so soon. Our ability to undertake such a bold move is thanks to our thriving member community, who has been the driving force behind our 20X growth,” said Gautam Gupta, Co-founder and CEO of NatureBox. “After receiving countless requests from Canadian fans hungry for our snacks, it was a natural decision to begin our global journey in Canada. We are thrilled to bring Canadian consumers easier access to better options.”
Following a short beta rollout, NatureBox will officially launch its full site—including access to its full catalog of more than 100 options, its customizable Snack Pantry and the NatureBox Market, which allows consumers to purchase snacks without a membership—in the coming weeks.
NatureBox’s entrance into the Canadian market marks the first international foray for the rapidly expanding startup. The move comes on the heels of its $18MM Series B funding news and several major recent rollouts for the young company:
American adults are eating better, making better use of available nutrition information, and consuming fewer calories coming from fat and saturated fat, consuming less cholesterol and eating more fiber, according to a report released in January from the U.S. Department of Agriculture’s Economic Research Service.
“The Obama Administration is working hard to empower the American public to make smart choices every day at school, at home and in their communities,” said Agriculture Secretary Tom Vilsack. “We have made significant progress, but our work is not done. We will continue to invest in critical programs that expand the availability of healthy, safe, affordable food for all Americans.”
The researchers found that use of nutrition information, including the Nutrition Facts Panel found on most food packages, increased in recent years. Forty-two percent of working age adults and 57 percent of older adults reported using the Nutrition Facts Panel most or all of the time when making food choices. When asked about nutrition information in restaurants, 76 percent of working-age adults reported that they would use the information if it were available.
Reduced consumption of food away from home (such as food from restaurants and fast food) accounted for 20 percent of the improvements in diet quality. A recent study found that during the recession of 2007-2009, U.S. household overall food expenditures declined approximately 5 percent, mostly due to a 12.9 percent decline in spending on food away from home. Calories consumed through food away from home dropped by 127 calories per day, and the average person ate three fewer meals and 1.5 fewer snacks per month away from home. Eating at home more often was also associated with more frequent family meals.
The report also indicates changing attitudes toward food and nutrition. Compared with 2007, the percentage of working-age adults who believed they have the ability to change their body weight increased by three percentage points in 2010. During the same time period, the report shows there was little change in the importance that price played when making choices at the grocery store, but working-age adults placed increased importance on nutrition when choosing items to purchase.
“When individuals believe that their actions directly affect their body weight, they might be more inclined to make healthier food choices,” said study author Jessica Todd, Ph.D., of the Economic Research Service.
The researcher used individual dietary intake data for working-age adults from the National Health and Nutrition Examination Survey (NHANES), which collects detailed individual and household information on a wide range of health-related topics through questionnaires, physical exams and lab work, in two-year segments. The survey is designed to be nationally representative, with a sample composed of 9,839 individuals. Overall, daily caloric intake declined by 78 calories per day between 2005 and 2010. There were overall declines in calories from total fat (3.3 percent), saturated fat (5.9 percent), and intake of cholesterol (7.9 percent). Overall fiber intake increased by 1.2 grams per day (7.5 percent).
This research was conducted by the Economic Research Service, which is a primary source of economic information and research at USDA.
Jarlsberg® can now be enjoyed anytime, anywhere. Jarlsberg Minis elevate grab-and-go snacking to a gourmet level with their premium quality and mild, mellow and nutty flavor.
Jarlsberg Minis come packaged in eye-catching 100g bags containing five 20g Minis, for easy deli merchandising. Each Mini has been dipped in wax and wrapped in cellophane – replicating the popular Jarlsberg wheel.
Jarlsberg Minis perfectly suit the needs of today’s busy consumer with hectic schedules who snack more frequently but want healthier options. All natural and just 70 calories per piece, Jarlsberg Minis are a good source of calcium and protein.
The product will have full in-store merchandising support plus an ongoing multi-faceted marketing program. Visit www.jarlsbergusa.com to learn more.
Gratify Foods will introduce several new pretzel varieties at the Summer Fancy Food Show, held June 29-July 1 at the Jacob Javits Center in New York City at booth 1151. The popular gluten free snack company has added four new holiday flavors and one all-around flavor to its crunchy line-up.
Here’s a peek at the newest pretzels to join the Gratify Foods family:
White Chocolate Peppermint Twists: Luxurious white chocolate, sweetly studded with peppermint candy flakes, envelopes these gluten free pretzel twists, delivering gratification to holiday sweet teeth everywhere.
Peanut Butter Twists: Beneath a dark chocolate drizzle is a gluten free pretzel twist enrobed with a luxurious mixture of peanut butter and milk chocolate.
Dark Chocolate Peppermint Twists: Peppermint candy flakes adorn delectably rich dark chocolate that encases gluten free pretzel twists for this celebration of mint-meets-chocolate holiday snacking.
Dark Chocolate Twists: Gluten free pretzel twists coated with rich and creamy dark chocolate for the perfectly sweet and salty holiday crunch.
Everything Thins: Available all year round, this thin and crispy pretzel is topped with poppy and sesame seeds, sea salt and garlic powder making for an incredibly flavorful and crunchy snack. Sold in two sizes: 6-ounce and 10.5-ounce, these pretzel thins have a suggested retail price range of $3.99-$5.99 dependent upon size.
Gratify’s holiday pretzel packs are sold in 5.5-ounce bags with a suggested retail price of $4.99 and join the other gluten free snacks in the product line that includes: Sea Salt Pretzel Twists, Sea Salt Pretzel Sticks, Sesame Pretzel Thins, Milk Chocolate Covered Pretzel Twists, Yogurt Covered Pretzel Twists, Vanilla Cookies and Crackers.
Additionally the White Chocolate Peppermint Twists are available in a festive 1-pound “Paint Can” style container for club stores with a suggested retail price of $11.99. All the holiday products are available for order now.
Gratify’s product line is certified gluten free by the Gluten Free Certification Organization (GFCO) and is also certified kosher by the OU. The products are also free of many other allergens. Detailed product information is available online at www.gratifyfoods.com.
Learn more about the program and obtain downloadable activities for kids, families and educators at www.fda.gov/nutritioneducation; choose Read the Label Youth Outreach Campaign.
FDA is proposing to update the Nutrition Facts Label for packaged foods. For more information, see Proposed Changes to the Nutrition Facts Label.