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Bare Snacks Debuts New Packaging

Bare Snacks®, creator of delicious Snacks Gone Simple®, has just launched a fresh new look for its entire portfolio of crunchy baked snacks, which highlights the brand’s dedication to simple, clean ingredients. Featuring a modern interpretation of a slate board background coupled with a stylized new logo made from its baked fruit chips and striking real food visuals, the new packaging was developed to create an iconic brand block on-shelf and drive strong taste appeal while putting the simplicity of the snacks front and center. The new look for bare Banana Chips, Coconut Chips, and cornerstone Apple Chips will start shipping to retailers nationwide at the end of January.

“In an effort to better communicate the simplicity of our truly good-for-you snacks, we wanted to create a clean brand look that more accurately reflects our commitment to simple, real ingredients that still deliver the satisfying crunch of a chip,” said Dana Ginsburg, Director of Marketing at Bare Snacks. “Our modern packaging makeover perfectly expresses our brand promise to consumers in a fresh new way that puts our ingredients front and center.”

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Made with whole-food ingredients and real, fresh-picked fruit that is sliced and baked to crunchy perfection rather than fried, bare snacks are a tasty and healthier alternative to traditional chips. All bare snacks are Non-GMO Project Verified, gluten free, and contain no added oil or preservatives.

Bare snacks are available nationwide in natural and grocery stores including Whole Foods Market, Sprouts and Safeway as well as national retailers such as Target, Costco and Amazon with suggested retail prices ranging from of $0.99-$4.99.