Monday, November 16, 2009

Black Friday Magic

What are you doing to create a little of that black friday magic at your stores? Our friends at Target will be offering $3, yes that's three dollars, small electrics, according to CNN Money.
You might not be able to give coffeemakers and toasters away, but maybe you can afford TV or radio ads, or newspaper ads? Or better yet, if you're in a business district, maybe you can share the cost of advertising with some of nearby neighbors.
In this digital age, don't underestimate the power of email to drive traffic to your stores. Use email send out store specials, holiday hours, and maybe even an e-coupon for an item or two in your store.
It's not too late to create your own holiday magic.

Anna Wolfe
editor of Gourmet News
skype: anna.wolfe
520.777.1402

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