With the ever-growing demand from consumers for delicious, gluten-free, snack and convenience foods, retailers are continually looking for new options. Bobo’s Oat Bars has become a favorite go-to because of its great taste, variety, portability and “home-made” quality. The company is expanding its line of gluten-free bars to include Peanut Butter and Jelly and Apple Pie, bringing the number of gluten-free flavors to six, and total number of flavors to 16.
“Moms and kids are a big target market for us, so adding PB&J was a natural line extension to meet that growing demand,” says Beryl Stafford, Founder and President of Boulder, Colorado-based Bobo’s Oat Bars. “The Apple Pie also seemed like a good addition, since it’s one of the most popular flavor profiles for baked goods in the U.S. Bobo’s are perfect because they taste like the ‘real thing’ but are less sweet, plus high fiber and nutrient dense.”
Bobo’s features a line of snack bars in 14 delicious flavors, including six gluten-free with the two new additions, all made with organic and natural Non-GMO ingredients. The bars are ideal for a light breakfast, ie “a bowl of oatmeal to go,” a pre-workout snack, in a lunch box or yoga bag, or a mid afternoon treat. Bobo’s has enjoyed an impressive annual growth rate of over 50 percent over the past three years, evolving from a home-based operation to national natural foods and specialty store distribution in ten years. Its sights are set on making a big push in 2014 to expand distribution to mainstream grocery stores, outdoor retailer, and more specialty and coffee shops, as well as foodservice outlets. Bobo’s moves to a new 12,000 square foot facility in 2014, more than tripling the existing space. With the new manufacturing space, the company can enhance automation, production capabilities, and add new staff, further increasing potential for growth.
Bobo’s Oat Bars are available at select natural foods and specialty stores nationwide. The company just became Non-GMO Certified as well as Kosher Certified. Bars retail for approximately $2.69 per 3-ounce package.