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Brittles are Hot at Hammond’s Candies #SFFS14

By Lorrie Baumann

The folks at Hammond’s Candies (in booth #3930 at the Summer Fancy Food Show) are delighted at the market’s reception of its new Cotton Candy, which launched in March and exceeded market projections for the entire year by the end of April, according to Hammond’s CEO Andrew Schuman.

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The Hammond’s Cotton Candy is the brainchild of Vice President Andrew Whisler.

The Hammond’s Cotton Candy is offered in Classic and Peppermint as well as a couple of other seasonal varieties, and Schuman is predicting that the peppermint flavor, which is made from crushed Hammond’s candy canes, is going to be a strong seller during this holiday season. Shipping of the product is in hiatus during the summer, but once the weather is a little cooler this fall, Hammond’s Cotton Candy will be available again. Schuman recommends ordering in September so you can offer it for sale to customers during the fall and holiday season.

The Hammond’s Cotton Candy is packaged in plastic bags to hang from a tree, and it retails for $2.99.

Also coming this fall is the Hammond’s Popcorn line, which will be relaunched in August, says Andrew Whisler, Hammond’s Vice President of Sales and Marketing. It’s coming in a newly designed bag with a much more attractive retail price point that should appeal to customers. Flavors include Caramel, Chocolate Caramel, Cinnamon Toast, Mango Habanero and Honey Peanut, as well as Chicago-style, which Whisler says is half caramel and half cheese popcorn. “It is so good, especially in combination,” he says. The popcorn retails for $3.99 to $4.99.

And new in the Hammond’s booth at the Summer Fancy Food Show are the Hammond’s Brittle Crisps. These are nut brittle confections that are a little thinner and a little crispier than the traditional brittle, and they’re infused with adventurous new flavors like Jalapeno Lime. There’s a Cashew & Cayenne Brittle for the folks who like sweet heat and a Sea Salt & Caramel Brittle for the folks who are fond of the sweet and salty taste. They’re packaged in 9-ounce bags to retail for $3.99 to $4.99, and they’re available to ship.. “They’re going to do real well,” Whisler says. “The price point is really nice on them.”

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