Creating a brownie empire is no easy feat, but Sheila G. Mains, CEO and Founder of Brownie Brittle, LLC, has taken her celebrated brownie products from door-to-door to a multimillion-dollar brand. Her hard-won success hasn’t gone unnoticed.
The South Florida Business Journal has just announced that Sheila G (as she’s known in the food industry) will be honored at its 2014 Palm Beach Ultimate CEO Awards. The awards recognize the top 10 business leaders of Palm Beach County for their achievements, vision, and dedication to excellence. Sheila G and other nominees will be honored alongside top executives from Broward and Miami- Dade counties on October 23 at an awards ceremony held at the Westin Diplomat Resort & Spa in Hollywood.
In the early ’90s, after losing her executive position with an industrial advertising agency, Sheila G refused to be another Friday afternoon casualty and embarked on her “Plan B for brownies.” After selling small batches of brownies to local stores, her notoriety as a brownie maven spread, and Walt Disney World’s parks and resorts began featuring Sheila G’s signature brownies.
Nibbling the rich chocolate drippings from the sides of the sheet pans while her brownies were cooling inspired Sheila G to come up with a recipe that would bring the “best part of the brownie” to market. The result: Brownie Brittle, a thin, crispy chocolate snack made from natural ingredients. In 2012, Sheila G partnered with Jerry Bello, founder and CEO of Keen Marketing, and in just 18 months, took Brownie Brittle from $500,000 in sales to over $38 million.
Sheila G has crafted specialty desserts featuring Brownie Brittle for Hollywood’s star-studded elite at The Weinstein Company’s Golden Globe Awards After-Parties in 2013 and 2014, and its 2013 Oscar Party. Brownie Brittle also received Fitness magazine’s 2013 Healthy Food Award, Self Magazine’s Healthy Food Award, the “Editor’s Pick” award from The Gourmet Retailer Magazine, and more.
At only 120 calories per ounce and in four award-winning flavors — Chocolate Chip, Mint Chocolate Chip, Salted Caramel, and Toffee Crunch — Brownie Brittle is available at major retailers and online at BrownieBrittle.com.