Capital Teas has added two senior executives, both with extensive experience in developing and implementing aggressive growth strategies in the consumer goods market.
White House Black Market co-founder Michael Smith has joined Capital Teas as Special Advisor to the company’s CEO, Peter Martino. Additionally, Keith Rogers has signed on as Executive Vice President, incorporating his previous related experience with Dolcezza Gelato and Coffee, where he served as COO, and five years in various leadership roles at Starbucks Coffee Company.
A reflection of the strength of the specialty tea market, which has seen explosive growth in North America in 2014, Capital Teas received a $5 million investment in March and will double the number of its stores by year’s end including new locations in Charlottesville, Virginia, Philadelphia, Washington, D.C., and BWI Airport.
“To foster our accelerated development effectively, we have brought aboard two key executives whose collective experience will be crucial to Capital Teas as we forge our path on the national and international consumer goods landscape,” said Peter Martino. “Recognizing that we have tremendous opportunity in front of us, we are thrilled to bring aboard two business powerhouses whose strategic insights and experience we admire.”
Michael Smith, Special Advisor to the CEO
Michael Smith co-founded White House Black Market and was instrumental in building the brand and business from the ground up, ultimately expanding to 107 locations. In 2003, White House Black Market was acquired for $90 million by Chico’s FAS, Inc., and Smith moved on to oversee the investor relations and community affairs for all brands within the Chico’s FAS portfolio until 2008. With dual experiences as both an entrepreneur and a corporate executive, Smith understands the priority of creativity, product and customer service, while also setting strategic and operational priorities and procedures.
Keith Rogers, Executive Vice President
Keith Rogers comes to Capital Teas from Dolcezza Gelato and Coffee, where he served as COO from 2013 to 2014. In his role at Dolcezza, Rogers led in building organizational capacity, financial analysis & planning, integrating technology, and strategic development of retail, food manufacturing, and eCommerce. From 2010 to 2011, Rogers served as CEO of Annapolis Foods, where he completed a one-year overhaul in its retail, restaurant and food service operations and wholesale distribution. A graduate of Cornell University, Rogers’ experience spans restaurant, hotel, retail, and entertainment operations, including five years at Starbucks Coffee Company in roles from District Manager to General Manager of Starbucks Entertainment.